The Willamette Valley has earned its well-deserved spot in Forbes' prestigious list of Top 50 Destinations for 2024!

This recognition is a testament to the region’s unique charm, diverse offerings, and its growing reputation as a must-visit destination for travelers seeking an immersive and unforgettable experience.

To read the full article, click here.

Discovering Willamette Valley:

Nestled in the heart of Oregon, the Willamette Valley is renowned for its lush vineyards, rolling hills, and vibrant communities. Boasting a rich agricultural landscape, this region is particularly famous for its world-class wineries, producing some of the finest Pinot Noir wines in the world. The Forbes recognition not only acknowledges the Valley’s exceptional wine culture but also highlights its diverse attractions, making it an ideal destination for all types of travelers.

Wine Enthusiast’s Paradise:

For wine enthusiasts, the Willamette Valley is a true paradise. With more than 700 wineries dotting the landscape, visitors can embark on a delightful journey through picturesque vineyards, savoring the exquisite flavors of the region. From intimate boutique wineries to award-winning vineyards, the Valley offers a wine-tasting experience like no other. To many, it can be a surprise that Oregon holds a global contender in the world of wine tourism, but those who have experienced the Willamette Valley first-hand know what makes this area so special. 

Culinary Delights:

Beyond its vineyards, the Willamette Valley captivates visitors with its vibrant culinary scene. The region takes pride in its farm-to-table ethos, where local ingredients are transformed into culinary masterpieces. Forbes recognizes the Valley’s commitment to sustainable and delicious dining options, making it a haven for foodies seeking authentic and memorable gastronomic experiences.

Outdoor Adventures:

For those with a penchant for the outdoors, the Willamette Valley is a haven of natural beauty. Hiking trails, cycling routes, and scenic drives offer countless opportunities to explore the valley’s diverse landscapes. The Forbes Top 50 Destinations acknowledgment acknowledges the Valley’s appeal as an adventure destination, inviting travelers to embrace the great outdoors and discover hidden gems around every corner.

Community and Culture:

The Willamette Valley is not just about stunning landscapes and delectable wines; it’s also a place where vibrant communities thrive. From charming small towns to cultural hubs, the Valley’s welcoming atmosphere ensures that visitors feel like part of the community. Forbes’ recognition emphasizes the Valley’s commitment to preserving its cultural heritage and fostering a sense of inclusivity for all who visit.

Tour the Willamette Valley:

First Nature has recently teamed up with Willamette Valley Visitors Association to bring you four incredible Set Departure day tours that explore a wide variety of activities in the region. Take your pick from elevated food and wine pairing experiences guided by local chefs at prestigious wineries, or embark on an outdoor adventure on a waterfall hike or truffle foraging expedition. No matter the adventure you choose, the Willamette Valley is sure to satisfy the thirst for adventure from every guest. 

To book your experience in the Willamette Valley, head to our Book Now page. 


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Embark on a day tour of Northwest Washington. Begin your journey with a mesmerizing visit to the iconic Snoqualmie Falls, where cascading waters create a natural wonder that has been a local icon for hundred of years. Then, indulge in delightful wine tasting experiences in Woodinville's renowned wineries and tasting rooms, savoring a variety of stellar vintages amidst the backdrop of a growing culinary destination right in Seattle's back yard.


Over the course of this immersive experience, indulge in the finest wines Washington has to offer as you traverse the picturesque landscapes of Woodinville, Yakima, and Walla Walla. Discover the artistry behind each bottle through intimate vineyard tours, expert-led tastings, and enlightening conversations with winemakers. This tour promises not only exceptional wines but also a deeper appreciation for the intricate craft of winemaking within Washington's diverse terroirs.

Book Now